Starting on 2025-10-29, Xsolla allows U.S. Android game developers to incorporate external purchase links in their Google Play games. This move is possible due to recent Google policy updates and offers developers greater flexibility in mobile monetization.
New Opportunities for Game Developers
With Xsolla's Buy Button and Web Shop solutions, developers can legally direct players to external purchase sites. This shift away from a Google Play exclusivity allows broader direct-to-consumer strategies. Developers can now maintain control over their revenue streams and enhance consumer relationships.
Benefits of Xsolla's Solutions
Besides offering compliance with Google's new policies, Xsolla's tools enable developers to retain customer data and utilize advanced marketing features. This includes using targeted promotions and loyalty programs to deepen player engagement. With these options, game studios can go beyond the app store environment, reaching new monetization heights.
Global Industry Implications
The integration of external purchase links is a significant change for the gaming industry. This shift follows Apple's previous adjustments in various regions, highlighting an emerging trend towards open mobile ecosystems globally. Developers are now positioned to form direct consumer connections, leading to flexible pricing and improved gaming experiences.
With future policy changes expected in regions like the UK, Europe, Japan, and Brazil, Xsolla's infrastructure supports developers in quickly and securely implementing these strategic external purchase options. The company’s global reach ensures easy integration and scalability.
