Meta Shifts Quest Strategy to Third-Party Games

26 Jan 2026

Meta CTO Andrew Bosworth announced a strategic shift in the company's Quest focus: Meta is reducing VR investment in Horizon Worlds to concentrate on third-party games and smartphone users.

Investment Changes

The company plans to scale back Horizon Worlds on Meta Quest with the upcoming software update, v85, opting for a mobile-only approach. Bosworth admitted that integrating Horizon with VR challenged the user experience and development goals.

  • Horizon Worlds will pivot to mobile-only.
  • Release: Meta Quest update v85.
  • Focus: Third-party content for Meta Quest headsets.
  • Closure: Some recent studio operations.
  • Date: Staff changes on 2026-01-13.

Market Implications

Some industry observers linked previous shifts in the Quest store towards Horizon content with declining VR game sales. Despite slower growth, VR remains a focus for Meta.

Oculus founder Palmer Luckey stated that Meta's VR commitment remains strong and noted Meta employs the largest VR team globally. Bosworth confirmed continued investment in VR development.

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