Eneba Partners with Leading Game Publishers
Eneba has forged strategic partnerships with prominent game publishers Riot Games and Garena, enhancing its PC marketplace for gamers. This collaboration allows mobile game publishers to tap into Eneba’s extensive digital marketplace, offering them the opportunity to engage in co-promotions and benefit from improved fraud protection. By working with Eneba, these publishers can unlock new revenue streams and bolster user retention, according to the company’s statements.
In a significant development, Eneba now officially offers Riot Cash digital currency across the United States, Canada, and most of Latin America, with the notable exception of Brazil. This digital currency enables PC players to purchase in-game content in all titles from Riot Games, including popular games such as Valorant, League of Legends, Legends of Runeterra, and Teamfight Tactics. This initiative is poised to enhance Riot Games’ connection with a customer base that enjoys its titles but prefers to acquire digital content through Eneba’s platform.
“Collaborating with esteemed game publishers like Riot Games and Garena fortifies our standing as the premier marketplace for gamers,” remarked Vytis Uogintas, CEO of Eneba. “We are committed to creating new business opportunities for our partners while fulfilling our mission of helping everyone experience the joy of gaming.”
In mid-September, Eneba will also begin offering Garena Shells, a digital currency available in the United States, Europe, the Middle East, North Africa (MENA), and the Commonwealth of Independent States (CIS), excluding Russia and Belarus. Mobile gamers can utilize Garena Shells to purchase in-game content for popular titles such as Garena Free Fire and Black Clover M. Garena aims to broaden its mobile game offerings to new audiences in key markets, providing a convenient purchasing method using preferred payment options.
“Mobile gaming continues to be the fastest-growing segment of the gaming industry,” Uogintas noted. “We are witnessing an increasing demand from Eneba users who wish to buy mobile content through their favored marketplace and utilize local payment methods. The introduction of Garena Shells vouchers is a crucial step in addressing our users’ preferences.”
By partnering with industry leaders like Riot Games and Garena, Eneba is expanding its offerings, ensuring the marketplace delivers top-tier products to its dedicated customer base. The company already collaborates with various official content distributors, including Razer, and mobile game publishers such as Nordcurrent.
With an impressive catalog of over 80,000 digital gaming and entertainment products, Eneba has established itself as a leader in the gaming marketplace. In 2023, the platform has attracted over 15 million satisfied buyers, with 80% of users returning for subsequent purchases. Eneba boasts an Excellent rating of 4.5 stars based on more than 160,000 user reviews on Trustpilot.
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