Halfbrick Announces New Bluey Game for iOS, Coming 2023

24 Oct 2025

Halfbrick Studios is launching a new Bluey game titled Bluey's Quest for the Golden Pen. The highly-anticipated game, crafted by Halfbrick, known for Fruit Ninja, will initially be available on iPhone, iPad, and Mac starting 2023-12-12. The rollout will extend to additional platforms over the next few years.

Release Timeline and Platforms

The game will grace Android devices by 2026-01-11. Gaming enthusiasts can access it on PC, Nintendo Switch, and PlayStation 5 later in the year 2026. The staggered release suggests a strategy to capture a wide audience, potentially enhancing the title's market appeal.

Storyline and Features

The game features a compelling narrative crafted by Joe Brumm, creator of the original Bluey series. Players will embark on a journey through a hand-drawn adventure with animated cutscenes voiced by original cast members such as Melanie Zanetti and Dave McCormack. Designed for ages seven and up, the game encourages exploration with puzzles and hidden treasures, likely engaging younger audiences and family gamers.

Monetization and Accessibility

While the game is free to download, users can opt for a one-time in-app purchase to unlock all nine levels. This monetization model reflects a growing trend in mobile gaming, aiming to balance accessibility with revenue. The strategy may appeal to users preferring a seamless gaming experience without repeated transactions.

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