SoftTalk Messenger, a Nigerian messaging app, has launched a monetisation program for African content creators. Developed by Simple Azenabor, the app rewards creators for engaging group interactions while ensuring user privacy.
Monetisation and Privacy
The SoftTalk Creator Partner Program enables creators and group admins to earn from engaging group chats. Earnings are based on monthly engagement scores, providing a new income avenue. Uniquely, the app does not require users to disclose phone numbers, enhancing privacy and reducing spam risks.
- Launched: New monetisation initiative for creators.
- Developer: Simple Azenabor, based in Japan.
- Functionality: Chat, call, marketplace tools, bill payments.
- Privacy: Uses usernames instead of phone numbers.
- Availability: On Apple and Android platforms.
Platform Features and Accessibility
Designed with African users in mind, SoftTalk offers text, voice, and video calls. Additional features include marketplace tools for business transactions, utility payments, and mobile data purchases. The app allows user community building without the involvement of third-party intermediaries.
Engagement and Earnings
Creators keep 100% of their earnings from the program, addressing concerns over reliance on foreign platforms. To participate, groups must have at least 100 members.
The initiative positions SoftTalk as a regional alternative to global messaging giants, blending communication features with income opportunities for creators.
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