Meta has introduced a new feature called Ghost posts on its Threads platform. Announced on 2023-10-27, these posts disappear after 24 hours. This development aims to allow users to share temporary thoughts without the pressure of permanence.
Feature Mechanics and Design
When users compose a post on Threads, they can activate a smiley-face toggle to designate it as a Ghost post. Such posts have a distinct dashed outline and a timer that shows the remaining duration before disappearing. Replies to these posts go directly to the creator's direct messages (DMs) and include a snippet of the original post. Only the original creator can view who liked the post.
User Experience and Purpose
According to Meta, this feature is designed to let users express themselves freely, reducing the stress related to the permanence of content. This addition is part of a series of updates to Threads this year, such as increasing the post limit to 10,000 characters and enhancing messaging capabilities, including group chats and media support.
- Meta launched Ghost posts on 2023-10-27 on Threads.
- Ghost posts vanish within 24 hours of posting.
- Replies to Ghost posts are sent to the creator's DMs.
- Only the post creator can see who liked it.
- Feature aims to ease the pressure of permanent content.
Users can expect to see the rollout of this feature over the coming week. This move signals Meta's ongoing efforts to improve user engagement on Threads.
