GoWish Tops App Charts During Holiday Season

19 Nov 2025

GoWish, a holiday wishlist app, has surged to viral popularity, topping the App Store and achieving over a million downloads on the Play Store.

Release Details and Safety

GoWish was launched in 2015 by PostNord and acquired by Dotcom Capital in 2020. It is considered safe for use and doesn’t pose a data security threat.

  • Inception by PostNord, Sweden and Denmark’s postal service.
  • Acquisition by Dotcom Capital in 2020.
  • Ranked #1 on App Store, over 1 million Play Store downloads.

The app requires account setup via email, Facebook, Google, or Apple and requests permissions like notification and camera access for functionality.

Features and User Experience

GoWish allows for creating personal and collaborative wishlists. Unique features include marking items as purchased, which is visible to list recipients, preventing duplicate gifts. While social features are beneficial, performance may lag on some devices due to rough animations.

  • Personal and social wishlist creation.
  • Notification of purchased items to shared users.
  • Optional newsletter consent and ad disclosures available.

The app remains free to download and is appreciated for its utility despite some minor performance issues on certain devices.

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