As Microsoft approaches the end of support for Windows 10, the tech giant is seizing the moment to refresh the operating system’s interface while simultaneously promoting its suite of products. Recent developments indicate a shift in focus, with advertisements not only for Windows 11 but also for other Microsoft offerings making their debut.
Currently, these changes are being tested within a beta version of Windows 10, specifically Insider Build 19045.4842. A keen-eyed user on X/Twitter has revealed some of the intriguing updates that are underway.
Revamped Start Menu
The revamped Start menu introduces a new design that aims to enhance user convenience while also creating additional space for advertisements. Notably, the account view has been repositioned to the top left, just beneath the list menu, to highlight Microsoft 365. Although the account view retains its familiar appearance, it now features a promotional banner encouraging users to purchase a Microsoft 365 license if they do not already possess one.
This strategy aligns with Microsoft’s broader goal of promoting its own services within its operating systems. A similar approach has been observed with OneDrive advertisements in the past. More recently, Windows 11 has seen the introduction of Microsoft 365 promotions in the Start menu, employing a nearly identical method. While this tactic has drawn criticism from users, it does offer the option to disable the ads.
Will Ads Transition to Standard Release?
The question remains whether these Start menu advertisements will transition from the beta version to the standard release of Windows 10. The uncertainty surrounding this move suggests that Microsoft may be wary of potential backlash. However, the company’s history indicates that such concerns have not typically deterred them from pursuing advertising opportunities within their platforms.
This article originally appeared on our sister publication PC-WELT and was translated and localized from German.
