Recent research from Nexthink indicates that the extended support costs for Windows 10 could reach an extraordinary $7.3 billion globally after the operating system reaches its end of life. Enterprises choosing to maintain custom versions may encounter escalating expenses, as support fees will double each year across a potential maximum span of three years.
Migration Challenges and Market Share Impact
The period leading up to the deadline has already seen changes in the market. Between 19 May 2025 and 1 August 2025, there was a marked 33% decrease in Windows 10 devices, yet the operating system continues to hold approximately a 43% market share according to figures from Statcounter. This suggests that as of mid-October, close to 121 million devices could remain dependent on Windows 10.
Security Risks and Productivity Concerns
Nexthink stresses the importance of accelerating migration plans to mitigate potential security risks associated with unsupported operating systems. Delayed transitions may not only lead to vulnerabilities but could also result in productivity disruptions as businesses grapple with inconsistent system performance across different departments.
Tim Flower, a digital employee experience strategist at Nexthink, emphasized that migration should not be viewed as a hindrance. Instead, businesses should regard it as a strategic opportunity to enhance employee work environments. By anticipating potential issues and ensuring seamless migration processes, the transitional impact on daily operations can be minimized.
Strategic Opportunities Amidst Change
Organizations are encouraged to approach this transition period strategically, leveraging it as a chance to implement systems that offer improved functionalities and greater resilience. As migration deadlines approach, the urgency mounts for businesses to adapt swiftly and efficiently to avoid the substantial financial burdens and operational setbacks that extended support options might entail.
Ultimately, the industry-wide shift away from Windows 10 highlights the imperative for businesses to innovate continually and adapt in an ever-changing technological landscape. By aligning migration efforts with strategic business goals, organizations can not only avoid pitfalls but also harness long-term benefits from newer operating systems.
