Steam Updates AI Disclosure for Game Developers

17 Jan 2026

Valve has adjusted the AI disclosure form for game developers on Steam, emphasizing content consumed by players. The revision covers in-game assets such as artwork, sound, narrative, and localization, as well as Steam store pages, community assets, and marketing materials.

Focus of Disclosure Updates

Valve's updates center on player-facing content created by AI, rather than tools used in game development. A separate checkbox still exists for games that use AI in gameplay content generation or code.

The update also introduces a mechanism for players to report content they find inappropriate. Developers are tasked with maintaining safeguards to prevent harmful or illegal content from reaching players.

Clarification and Developer Responsibility

Valve characterizes this update as a clarification, aiming to balance background AI tool use with transparency for player-concerning issues. Developers must understand and manage the fine line between acceptable and unacceptable AI usage.

As discussions on AI in game development evolve, developers must adapt to these changes to ensure compliance and avoid their applications being removed from Steam.

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