Shareholder Insights on Pricing Strategy
During the call, shareholders highlighted the significant role of PC games, which now represent over 50% of Capcom’s total video game sales. They proposed a strategy to lower prices in emerging markets as a means to drive higher revenues. However, Capcom’s representatives expressed skepticism about the effectiveness of this approach.
“It’s difficult to say, but in emerging countries and other regions, there is a tendency for console titles that are two or three generations old to be played the most,” a Capcom spokesperson noted. “To comfortably play the latest games released in recent years, players need PCs with specifications comparable to the latest consoles. Therefore, we anticipate it will take some time before these newer titles gain traction in those markets.”
Capcom has a history of adjusting prices, particularly through temporary discounts. The publisher's established pricing strategy often sees new full-price games reduced to or even within five years, as reported by GamesRadar. Nevertheless, when it comes to enhancing PC game sales, Capcom appears to be focusing on marketing initiatives rather than solely relying on price reductions.
“We expect to increase PC sales not only through GDP and pricing measures but also by implementing detailed long-term marketing strategies and promotional activities aimed at appealing to core PC users,” the spokesperson added, indicating a broader vision for market engagement.
