Google Updates Cookie Policy to Enhance Service and Personalization Options

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30 Aug 2024

Understanding Our Use of Cookies and Data

In our ongoing commitment to enhance user experience, we utilize cookies and data for several essential functions. These include:

  • Delivering and maintaining Google services
  • Monitoring outages and providing protection against spam, fraud, and abuse
  • Measuring audience engagement and site statistics to gain insights into how our services are used and to improve their quality

When you opt for “Accept All,” we expand our use of cookies and data to include:

  • Developing and enhancing new services
  • Displaying advertisements and measuring their effectiveness
  • Presenting personalized content based on your settings
  • Showing personalized advertisements tailored to your preferences

Conversely, if you choose “Reject All,” we will refrain from using cookies for these additional purposes. In such cases, non-personalized content and advertisements will be influenced by factors such as the content you are currently viewing and your general location.

Personalized content and advertisements may include features like video recommendations, a customized YouTube homepage, and targeted ads based on your previous activities, such as the videos you watch and the items you search for on YouTube. We also ensure that functionality is age-appropriate when relevant.

For those interested in exploring more options, additional information is available, including guidance on managing your privacy settings. You can always visit g.co/privacytools for further details.

Update: 30 Aug 2024
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