In an interview with Bloomberg, Mojang CEO Bredin shared insights into the enduring success of Minecraft. Fans of the 15-year-old franchise span beyond active players to include those who “really want to be part of this whole thing that is Minecraft.”
“Within our portfolio of experiences, we want to be able to cater to a lot of people,” she added. Bredin also highlighted that revenue from consumer products like Minecraft clothing and claw machine toys has doubled in the past two years, showcasing the growing reach of the franchise.
Why Gaming Companies Are Looking Into Other Revenue Streams
Apart from Mojang, other video game companies are also exploring new ways to generate income as the market growth has decelerated. The Minecraft maker is planning to follow in the footsteps of Nintendo and Sony, who have been making movies and TV shows based on their popular games.
How Mojang Is Using AI in Minecraft
Bredin has also revealed that Mojang is leveraging artificial intelligence (AI) to help keep the game safe and appropriate for all ages. This AI assists the company in moderating in-game chats and other content. However, Bredin acknowledges that the full impact of AI on the gaming industry is still unclear.
“We believe in AI, and I think for the long term, we will see a lot in this space. While AI is built into the tools, we really believe in the talent,” Bredin said. She also added that game-building will continue to be an art that requires creativity.
