The studio behind one of the world’s best-selling videogames, Minecraft maker Mojang Studios, is looking to expand its revenue streams beyond the gaming industry. Chief Åsa Bredin revealed that the company is exploring partnerships in merchandising, education, and content streaming.
Expanding the Minecraft Universe
In addition to a Warner Bros-distributed movie adaptation set to premiere in April and a Netflix series in the works, Mojang Studios is aiming to attract fans who may not necessarily play the game but still want to be involved in the Minecraft universe. Bredin stated that they want to cater to a wide range of people with their portfolio of experiences.
Shift in Gaming Trends
As the gaming sector experiences a slowdown in growth, Mojang Studios’ decision to diversify its revenue streams reflects a strategic move to adapt to changing market dynamics. With gamers spending fewer hours playing, the studio’s expansion into new areas could provide a sustainable source of income and broaden its audience reach.
