In an exciting new partnership, poppi, the modern soda brand known for its vibrant flavors and health-forward approach, has unveiled a special collaboration with A Minecraft Movie. This marks the brand’s inaugural venture into cinematic tie-ins, blending the world of carbonated beverages with the digital pixels of Minecraft.
Poppi is rolling out limited-edition four-packs, each inspired by iconic elements from the Minecraft universe. These include nods to beloved characters such as the Creeper, Bee, Sheep, and Dennis the Wolf, set to appear in the upcoming film slated for release in theaters and IMAX on April 4. For those seeking a piece of the Minecraft world imbibed in their beverage, the core flavors—Strawberry Lemon, Lemon Lime, Cherry Limeade, and Orange—are now presented in artful can designs that mirror the blocky allure of the game.
Innovative In-store Promotions
Much like the creative spirit of building realms in Minecraft, the four-pack designs are being integrated into cubic retail displays at key locations including Walmart, Target, and Kroger. These installations, available through April, endeavor to capture the imaginations of both Minecraft enthusiasts and soda aficionados. Each four-pack retails at $8.99, allowing fans to bring a bit of the pixelated world home.
The collaboration is not just about the product but also about experience. Consumers who purchase four four-packs in a single transaction earn a $15 Fandango Movie Reward, encouraging them to enjoy A Minecraft Movie in cinemas. Shoppers can effortlessly claim this reward by uploading their eligible receipt to Fandango, making their purchase doubly rewarding.
By combining the vibrant, lively nature of poppi's beverages with Minecraft's vast and well-loved universe, this collaboration seeks to create a flavorful fusion that appeals across generations, enticing both seasoned gamers and new movie-goers alike. As the release date for A Minecraft Movie approaches, poppi’s strategically timed product launch is set to boost its presence on retail shelves and in consumer minds, aligning with the film’s build-up and the anticipatory excitement it generates.
