The latest study by Security.org sheds light on the habits of Americans when it comes to computer, tablet, and phone protection. The findings reveal a clear preference for certain brands and a variety of reasons behind the use—or lack thereof—of antivirus software.
Preferred Antivirus Software
For those opting for paid protection, Norton, McAfee, and Malwarebytes emerge as the top choices. Among users of free services, McAfee, Avast, and Malwarebytes are the most popular. This trend highlights the trust placed in these brands to safeguard devices against potential threats.
Device and OS Preferences
When examining device-specific preferences, nearly half (49%) of computer owners chose a third-party service to keep their PCs safe. A closer look at operating systems reveals that 48% of Windows users opt for third-party services, compared to 31% of Mac users and 24% of those using alternative operating systems like Linux.
Interestingly, the trend shifts when it comes to more portable devices. Only 18% of tablet users and 17% of phone users download third-party antivirus software. This could indicate a perception that these devices are less vulnerable or that built-in protections are deemed sufficient.
Reasons for Using Antivirus Software
The motivations behind using antivirus software are varied. A significant 84% of users cite general security and protection against malware as their primary reason. Additionally, 56% use antivirus software due to general privacy concerns, while 48% seek increased protection during online shopping.
Barriers to Adoption
Despite the clear benefits, there are notable barriers to adoption. Alarmingly, 40% of those who currently do not use antivirus software believe they don’t need it. Furthermore, 45% find it too expensive, suggesting that cost is a significant deterrent.
Attractive Additional Services
The survey also explored which additional services included with antivirus software are most appealing to users. Identity theft protection tops the list with 20%, followed closely by the inclusion of a VPN at 17%, and a secure browser at 16%. These features add value and could potentially sway those on the fence about investing in antivirus protection.
In conclusion, while a significant portion of Americans are proactive about protecting their devices with antivirus software, there remains a substantial group that either feels invulnerable or is deterred by cost. The inclusion of additional features like identity theft protection, VPNs, and secure browsers could be key in encouraging broader adoption.
