Meta to Integrate WhatsApp and Messenger with Third-Party Apps in Europe

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07 Sep 2024

Meta's Transformative Journey: Embracing Interoperability

Meta is embarking on a transformative journey for its messaging platforms, WhatsApp and Messenger, as it embraces interoperability with third-party chat applications, specifically within the European market. This initiative comes in response to the European Union’s Digital Markets Act (DMA), which mandates that major tech companies, referred to as “gatekeepers,” must ensure their services can communicate seamlessly with those of other providers.

Enhancing User Experience

In a recent announcement, Meta outlined its approach to this significant change, emphasizing the importance of user feedback gathered from potential partners and stakeholders. The company is set to introduce innovative notifications on both WhatsApp and Messenger, alerting users when a third-party service is ready for integration. This feature aims to empower users with choices regarding their messaging experience.

  • Users will have the option to select which third-party applications they wish to receive messages from.
  • They can choose to manage these messages in a dedicated inbox or opt for a combined inbox that merges them with existing chats.

Moreover, the integration will not be limited to basic text messaging. Meta plans to enrich the experience by incorporating advanced messaging features for third-party chats. Users will enjoy functionalities such as:

  • Reactions to specific messages
  • Real-time typing indicators
  • Read receipts for enhanced communication clarity

Future Ambitions

Looking ahead, Meta has ambitious plans for the future. By next year, users will be able to create group chats that include participants from various messaging platforms. Furthermore, by 2027, the capability to conduct voice and video calls across different apps will be available, broadening the horizons of connectivity.

However, Meta has clarified that the rollout of these features will depend on the readiness of third-party messaging services. “Users will start to see the third-party chat option when a third-party messaging service has built, tested, and launched the necessary technology to make the feature a positive and secure user experience,” the company stated. This means that not every preferred messaging app will be immediately integrated with WhatsApp and Messenger, but Meta is committed to ongoing collaboration with various services to enhance availability.

Update: 07 Sep 2024
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