Chinese PC Gamers Increase Spending in 2024, Steam Dominates Market

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05 Jul 2024

Almost two-thirds of Chinese PC gamers are parting with their cash more than they did in 2023, according to research outfit Niko Partners. The report indicates that 62 per cent of spending PC gamers are investing more this year, with 19 per cent claiming they have spent over 30 per cent more than in the previous year.

Steam's Dominance in the Chinese Market

Despite various platforms available, Steam continues to dominate as the biggest platform for PC gamers in China. Many users are accessing the international version of Valve’s service through VPNs. In fact, 80 per cent of Chinese PC gamers who prefer premium experiences are using Steam.

Niko Partners’ CEO, Lisa Hanson, expressed optimism about the growth potential in player spending, particularly in the PC gaming sector. She highlighted the emergence of alternative ways for game discovery and non-ISBN games through short video platforms, as well as the continued access to Steam International.

Hanson emphasized the importance for companies to grasp the current landscape of the Chinese market in order to implement effective strategies for games marketing and monetization, pointing towards new opportunities on the horizon.

How to play god of war ragnarok on steam deck?

"God of War: Ragnarok" is not officially available on Steam or the Steam Deck, as it is a PlayStation exclusive. However, if the game becomes available on a PC platform compatible with Steam Deck, you would need to install it through Steam or another launcher made compatible through Proton. Ensure your Steam Deck is updated, and install the necessary compatibility layers. For now, you might need to stream the game via a service like PlayStation Remote Play to play it on the Steam Deck.

How does steam early access work?

Steam Early Access allows developers to launch their game in a playable alpha or beta state for users to purchase and play before the full release. Players can provide feedback and report bugs, which developers use to improve the game. Early Access titles are marked as such and can be found in dedicated sections of the Steam Store. The pricing may change upon full release. It's a way for developers to raise funds and involve the community in the game's development.
Update: 05 Jul 2024
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