In a strategic move to enhance its operations in North America, Japanese gaming powerhouse Marvelous has unveiled a new organizational structure for its American branch and Xseed Games. This reconfiguration aims to streamline the publishing process and expand the company’s presence in the Western market.
New Operational Framework
Under the revised structure, Marvelous USA will take the helm in publishing the company’s first-party titles, which include beloved franchises such as Story of Seasons and Rune Factory. Meanwhile, Xseed Games will pivot its focus towards third-party titles, with exciting upcoming releases like The Big Catch and Moonlight Peaks on the horizon.
Marvelous USA will also extend its support to the arcade segment of the business, overseeing operations, marketing, and overall business strategy. This collaborative effort reflects Marvelous Inc.’s commitment to a more integrated approach as it seeks to solidify its footprint in the Western gaming landscape.
In a statement, Marvelous emphasized that this restructuring is part of a broader vision to present its owned intellectual properties through a cohesive global brand. The company noted, “The changes strengthen the organization as it moves forward with a larger, more ambitious scope of development and budgets.”
As Marvelous prepares to celebrate milestone anniversaries for its flagship series, the new operational framework is designed to enhance the company’s ability to innovate and expand. The distinction between Marvelous USA and Xseed Games will also empower Xseed to pursue a wider array of titles, allowing it to continue its legacy of uncovering and publishing exceptional third-party games from around the globe.
