Branch Metrics Layoffs Impact Nova Launcher Development Team

Apps & Games / Mobile / Android / Branch Metrics Layoffs Impact Nova Launcher Development Team
08 Aug 2024

A developer associated with Nova Launcher has confirmed the unfortunate news of layoffs within the team. The company that acquired Nova Launcher has made the decision to let go of nearly the entire team responsible for the popular launcher, which has been a staple in the Android ecosystem since its inception.

Layoffs in the Nova Launcher Department Confirmed

The Android operating system’s flexibility allows for a variety of third-party launchers, and Nova Launcher has consistently ranked among the most downloaded options. However, the recent layoffs have left the majority of the development team, who have diligently maintained Nova Launcher, facing an abrupt end to their roles.

It’s worth noting that the Nova Launcher team is not the only group affected by these changes. The parent company, Branch Metrics, has reportedly laid off over 100 employees across various departments, with the Nova Launcher team experiencing some of the most significant impacts.

Branch Metrics, which acquired Nova Launcher in 2022, initially provided a sense of security for the app’s founder, Kevin Barry, and his core team, granting them autonomy within the new structure. However, a recent announcement from Cliff Wade, Nova’s director of customer relations, on Reddit confirmed the layoffs, indicating that he and several colleagues were part of this downsizing effort.

This revelation is particularly surprising given Barry’s earlier assurances that “Branch is different,” suggesting a commitment to retaining the entire development team post-acquisition.

Is There a Future for Third-Party Launchers?

As one of the leading third-party launchers for Android devices, Nova Launcher has been widely adopted across a range of platforms, including smart TVs, Android TV boxes, tablets, and smartphones. Currently at version 8, there are indications from Wade that the team remains dedicated to releasing Nova Launcher 8.1. However, the recent layoffs cast a shadow over the app’s future.

Historically, third-party launchers filled gaps left by Google’s default Android launcher, offering features and customization options that were previously unavailable. Yet, as Google and various device manufacturers have enhanced their native launchers, the necessity for alternatives like Nova Launcher has diminished. Additionally, Google’s gradual restriction of access to key Android features, such as gesture navigation, has further complicated the user experience for those relying on third-party solutions.

With the recent layoffs at Branch Metrics, the path forward for Nova Launcher appears uncertain. Nevertheless, Barry’s continued employment suggests that there may still be hope for the beloved launcher to endure in the competitive landscape of Android applications.

What is Nova Launcher for Android?

Nova Launcher is a customizable and feature-rich home screen replacement for Android devices. It enhances the user experience by offering extensive customization options such as icon themes, custom grid sizes, widget placements, and gesture controls. It is known for its performance and the ability to give users more control over the look and feel of their home screen compared to the default launchers that come with Android devices.

How to use Android 10 gestures with Nova Launcher?

To use Android 10 gestures with Nova Launcher, follow these steps: 1. Open Settings on your device. 2. Navigate to 'System' and then 'Gestures.' 3. Select 'System navigation' and choose 'Gesture navigation.' 4. Open Nova Launcher settings, go to 'Gestures & Inputs,' then 'Edge Swipe' and 'Edge Swipe Actions.' 5. Ensure that these settings do not conflict with Android’s gesture settings. This setup allows you to use both Nova’s and Android 10’s gesture controls effectively.
Update: 08 Aug 2024

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