GTA 6 Release Strategy: Zelnick Predicts PC Growth

22 Jun 2026

Take-Two Interactive's CEO Strauss Zelnick indicated a shift towards PC platforms in the gaming industry. This change is significant as the company strategizes for the release of Grand Theft Auto 6 (GTA 6), with a potential PC launch influencing sales outcomes.

Zelnick's Industry Insights

Zelnick believes the gaming industry is moving from closed platforms towards open ones, such as PCs. This trend is complemented by recent developments from Valve, known for their Steam platform, which supports this direction. Zelnick highlighted that a PC version of a multiplatform game can account for about 40 percent of its total sales, making it a vital consideration in Take-Two's strategy.

Mobile and Console Dynamics

In contrast, Zelnick noted that mobile gaming is rapidly expanding, growing faster than console gaming. This reflects the mobile platform's repeatability and wide appeal, with Take-Two predicting a 10 percent revenue increase for its mobile sector next quarter. Despite mobile's rise, Zelnick acknowledged that console-style experiences will continue to thrive, suggesting a balanced approach across platforms.

  • Strauss Zelnick shared insights on 2023-10-03.
  • Take-Two anticipates 10% mobile growth next quarter.
  • PC version can generate 40% of game sales, Zelnick noted.
  • Valve's Steam announcements align with PC dominance trend.
  • Mobile gaming outpacing consoles in growth rate.

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