‘It’s Not Me’: A New PC Game Supporting Women in Games

In a significant move for representation in the gaming industry, the new narrative PC game titled It’s Not Me has been announced, with the aim of supporting Women in Games. The game is produced and co-written by Francesca Noto, and it is set to make its debut on Steam with all net profits directed towards the advocacy group.

Game Overview

It’s Not Me is designed around a princess character who begins to question the predetermined narrative of her existence, traditionally confined to waiting for a knight to rescue her. This game is unique as it shifts the focus away from combat and puzzles, instead emphasizing storytelling and character development. Players will engage with the princess as she explores her identity and challenges the stereotypes associated with her role.

Development and Goals

Developed entirely on a pro bono basis, the project showcases the dedication of its team, who are volunteering their skills and time to bring this vision to fruition. Francesca Noto, who is also the founder of GameLoc Academy, hopes to create a meaningful narrative that resonates with players, allowing them to reflect on the themes of self-determination and gender representation in gaming. The game is set within a fictional video game environment from 1986, adding a nostalgic layer to its innovative narrative.

Support for Women in Games

Dr. Marie-Claire Isaaman, CEO of Women in Games, expressed support for the project, highlighting its importance in giving voice to underrepresented narratives within the industry. One hundred percent of the net profits from Steam sales will be donated to this organization, which advocates for gender equity in the gaming industry. The collaboration aims to generate awareness about the challenges women face in gaming both as players and developers.

Upcoming Events

The game will be officially introduced at The Games Forum Roma, organized by Structura and Women in Games at Villa Mondragone in Frascati, Italy. The event promises to be a significant platform for discussing the role of women in the gaming industry and the importance of inclusivity in game narratives.

Conclusion

It’s Not Me stands as a progressive step towards increasing female representation in gaming narratives. By addressing pervasive stereotypes and promoting self-exploration, the game not only seeks to entertain but also aims to spark conversations about gender equity in gaming. The game is the first project from Games Matter, an independent game studio wholly owned by Francesca Noto.

Update: 13 Nov 2026