TRIOOH, a cutting-edge out-of-home (OOH) advertising agency, has made a remarkable entry into the Indian market by executing an expansive campaign for a well-known messenger app. This campaign spanned multiple cities, including Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur. Over the course of 16 days, TRIOOH targeted more than 150 high-impact locations, providing extensive citywide exposure with a strong emphasis on cost efficiency and consistent brand presence.
Leveraging a tech-first approach, TRIOOH introduced a live campaign dashboard, which seamlessly integrated with its proprietary in-house monitoring app. This tech setup was not only designed to enhance transparency but also to furnish the client with daily site images and audience analytics. The real-time visibility afforded by these tools allowed TRIOOH to offer measurable performance metrics across its extensive network of locations.
Innovative Approach Brings Competitive Edge
Anuj Bhandari, Co-Founder & CEO of TRIOOH, highlighted the agency’s commitment to fulfilling the client’s brief by delivering scale and consistency across various urban landscapes. The data-driven reporting provided by TRIOOH has significantly reinforced client trust, positioning the agency as a formidable new player in the dynamic landscape of India’s OOH advertising ecosystem.
- Multi-city expansion covering key urban areas.
- Integration of live campaign dashboard for transparency.
- Daily analytics and image updates for clients.
This strategic move not only marks TRIOOH's impressive debut in India but also sets a benchmark for future out-of-home advertising campaigns that value technology and data as the primary drivers of impactful media strategies. As TRIOOH continues its journey in the Indian market, its blend of technological innovation and strategic advertising promises to resonate well with brands aiming for high visibility and engagement.
